I had the privilege of leading the motion brand campaign for SC25, The International Conference for High Performance Computing, Networking, Storage, and Analysis. As creative director, I developed a unified motion identity that extended across every touchpoint—from airport arrival signage to a large-scale trade show booth LED and an evening event at Energizer Park—ensuring the brand made a strong and cohesive impression throughout the conference.

This project presented an exciting challenge: translating a holistic visual system across diverse environments, devices, and formats while maintaining consistency, clarity, and impact at every scale.