Product promo
I developed a series of promotional assets for Atom AI, a customizable agentic digital assistant integrated into wwt.com. As creative director, I defined the vision for high-impact deliverables designed to elevate product awareness across an always-on campaign, social media strategy, and in-person engagements with executive decision-makers.
From concept through final delivery, I led the entire creative process—shaping the narrative, crafting storyboards, presenting strategic direction to key stakeholders, and overseeing execution to ensure every asset advanced the product’s visibility and adoption.
Social formats
Along with the traditional long-form formats, a social campaign was created for distribution on key channels, which led to 10,000 views and 500+ Atom AI adopters. The goal of the campaign was to drive awareness, inform users how to access and use the product, and convert viewers to new users. Additionally, the video content has been used in multiple meetings with C-suite decision makers, and used as marketing collateral in several in-person events.
